Who I Am
I am Rahul Agrawal
An AI Visibility & Ecommerce Growth Consultant and agency founder based in Varanasi with over 18 years of hands-on experience in digital marketing, web strategy, and ecommerce. Through my agency, Infomark Global, I manage the digital presence of Mijwan Welfare Society—the organisation founded by legendary poet Kaifi Azmi and now led by Padma Shri actress and activist Shabana Azmi—as well as the digital legacy of Kaifi Azmi.
These are not vanity credentials. Managing the digital legacy of cultural institutions at this level requires a rare combination: sensitivity to artistic and social context, technical execution discipline, and the ability to communicate a public figure’s values to a global audience with precision. It is work I have been trusted with for years, and it is a standard I bring to every client I take on.
Beyond institutional clients, I helped build Sacred Weaves from a local Varanasi showroom into a direct-to-consumer ecommerce business serving customers beyond the city and internationally. My work sits at a deliberate intersection: India’s craft and cultural heritage on one side, modern AI-first digital infrastructure on the other.
What I Do
My consulting practice operates across two complementary areas:
Infomark Global (infomarkglobal.com) — my agency, handles execution-level digital marketing and web design for organisations that need a professional team behind them. This includes NGOs, cultural institutions, established businesses, and high-profile personal brands.
Rahul K. Agrawal Consulting (this site) — is founder-to-founder strategic consulting for heritage brands, textile and handicraft exporters, and D2C businesses that want senior-level thinking on GEO, ecommerce architecture, and brand positioning.
Core Expertise
- Generative Engine Optimisation (GEO) — making brands visible inside ChatGPT, Gemini, and Perplexity
- Ecommerce strategy: Shopify, Etsy, and D2C growth architecture
- Heritage and cultural brand digital presence — NGOs, literary estates, artisan institutions
- Export brand positioning for textile and handicraft businesses
- SEO, content strategy, and AI-powered catalogue creation
- International ecommerce: cross-border logistics, buyer trust, and customs-related content requirements
- Personal brand strategy for consultants and founders
- 18+ years of digital marketing execution across web design, social media, and paid media.
My Philosophy
I believe India’s craft, cultural, and artisan economy deserves world-class digital infrastructure. Most consulting is inaccessible to the businesses that need it most — weavers, NGOs operating on limited budgets, potters, and first-generation exporters. That is why my practice is built around both depth and accessibility: free AI tools for self-service, affordable entry-tier consulting packages, and Hindi-language content that reaches business owners beyond English-dominant platforms.
My guiding principle: build legacy, not just business. Managing the digital presence of Kaifi Azmi’s literary estate and Shabana Azmi’s welfare work has made that principle concrete for me — some work is about preserving what matters, not just growing what sells. I bring that same seriousness to every brand I work with.
- FAQ
Questions, briefly answered.
Who is Rahul Agrawal and what does he consult on?
Rahul Agrawal is an AI Visibility and Ecommerce Growth Consultant based in Varanasi, India, with over 18 years of hands-on experience in digital marketing, web strategy, and ecommerce. Through his agency Infomark Global and his consulting practice, he helps heritage brands, textile and handicraft exporters, artisan businesses, and D2C sellers grow their digital presence — with a specific focus on Generative Engine Optimisation (GEO), Shopify and Etsy store strategy, and AI-first brand architecture.
What is Generative Engine Optimisation (GEO) and why does Rahul Agrawal specialise in it?
Generative Engine Optimisation (GEO) is the practice of structuring a brand’s content, entity data, and digital footprint so that AI answer engines — including ChatGPT, Google Gemini, and Perplexity — understand, trust, and cite the brand in their responses. Rahul specialises in GEO because traditional SEO no longer captures the full buyer journey. Buyers increasingly use AI assistants alongside traditional search when researching products, suppliers and professional services. Clear entity information, useful content and credible external signals can improve a brand’s chances of being understood and referenced by these systems.
What brands and organisations has Rahul Agrawal worked with?
Rahul Agrawal manages the digital presence of Mijwan Welfare Society, the organisation founded by legendary poet Kaifi Azmi and now led by Shabana Azmi. He also manages the digital legacy of Kaifi Azmi. As Managing Director of Sacred Weaves, he has hands-on experience building a Banarasi saree brand for domestic and international ecommerce. I helped build Sacred Weaves from a local Varanasi showroom into a direct-to-consumer ecommerce business serving customers beyond the city and internationally.
What are Rahul Agrawal's consulting packages?
Rahul Agrawal’s work covers AI SEO and GEO optimisation, ecommerce growth strategy, Shopify consulting, export brand positioning, performance marketing and personal brand strategy. The appropriate engagement depends on the business, its current digital maturity and its growth objectives.
Does Rahul Agrawal work with small businesses and artisans, or only large brands?
Yes. Rahul works with established heritage brands, exporters and D2C businesses as well as selected artisan businesses, NGOs and first-generation exporters. The recommended scope is based on the organisation’s needs, resources and readiness.
How can a handicraft or textile exporter benefit from working with Rahul Agrawal?
Textile and handicraft exporters face a specific challenge: their products carry deep cultural value that a standard marketplace listing cannot communicate. Rahul brings a rare combination — he understands India’s craft heritage from the inside and has the digital infrastructure expertise to translate that heritage into international buyer trust. His work covers export-specific SEO, cross-border logistics strategy, customs-related content requirements, international catalogue creation, and AI-powered brand positioning for global markets.