Who I Am
I am Rahul Agrawal
An AI Visibility & Ecommerce Growth Consultant and agency founder based in Varanasi with over 18 years of hands-on experience in digital marketing, web strategy, and ecommerce. Through my agency Infomark Global, I manage the complete digital presence of Mijwan Welfare Society — the acclaimed NGO founded by Padma Shri actress and activist Shabana Azmi — as well as the website and social media for the legacy of Kaifi Azmi, one of India’s most celebrated Urdu poets and lyricists.
These are not vanity credentials. Managing the digital legacy of cultural institutions at this level requires a rare combination: sensitivity to artistic and social context, technical execution discipline, and the ability to communicate a public figure’s values to a global audience with precision. It is work I have been trusted with for years, and it is a standard I bring to every client I take on.
Beyond institutional clients, I am the Managing Director of Sacred Weaves, a Banarasi saree brand I built from zero to a globally shipping D2C business. My work sits at a deliberate intersection: India’s craft and cultural heritage on one side, modern AI-first digital infrastructure on the other.
What I Do
My consulting practice operates across two complementary areas:
Infomark Global (infomarkglobal.com) — my agency, handles execution-level digital marketing and web design for organisations that need a professional team behind them. This includes NGOs, cultural institutions, established businesses, and high-profile personal brands.
Rahul K. Agrawal Consulting (this site) — is founder-to-founder strategic consulting for heritage brands, textile and handicraft exporters, and D2C businesses that want senior-level thinking on GEO, ecommerce architecture, and brand positioning. Packaged into three tiers:
- Pravesh (Entry) — Foundation setup: brand identity, platform selection, first catalogue, marketplace launch on Shopify or Etsy.
- Udaan (Mid) — Growth acceleration: SEO, paid ads, email marketing, catalogue optimisation, and international sales strategy.
- Vriddhi (Premium) — Full-service strategic partnership: GEO implementation, AI tool integration, and scaling to global markets.
Core Expertise
- Generative Engine Optimisation (GEO) — making brands visible inside ChatGPT, Gemini, and Perplexity
- Ecommerce strategy: Shopify, Etsy, and D2C growth architecture
- Heritage and cultural brand digital presence — NGOs, literary estates, artisan institutions
- Export brand positioning for textile and handicraft businesses
- SEO, content strategy, and AI-powered catalogue creation
- International ecommerce: cross-border logistics, buyer trust, and customs navigation
- Personal brand strategy for consultants and founders
- 18+ years of digital marketing execution across web design, social media, and paid media.
My Philosophy
I believe India’s craft, cultural, and artisan economy deserves world-class digital infrastructure. Most consulting is inaccessible to the businesses that need it most — weavers, NGOs operating on limited budgets, potters, and first-generation exporters. That is why my practice is built around both depth and accessibility: free AI tools for self-service, affordable entry-tier consulting packages, and Hindi-language content that reaches business owners beyond English-dominant platforms.
My guiding principle: build legacy, not just business. Managing the digital presence of Kaifi Azmi’s literary estate and Shabana Azmi’s welfare work has made that principle concrete for me — some work is about preserving what matters, not just growing what sells. I bring that same seriousness to every brand I work with.
Work With Me
If you are a heritage brand, artisan business, or small e-commerce seller looking to grow online, I would love to hear from you. Start with a free AI tool, explore my consulting packages, or get in touch directly.
- FAQ
Questions, briefly answered.
Who is Rahul Agrawal and what does he consult on?
Rahul Agrawal is an AI Visibility and Ecommerce Growth Consultant based in Varanasi, India, with over 18 years of hands-on experience in digital marketing, web strategy, and ecommerce. Through his agency Infomark Global and his consulting practice, he helps heritage brands, textile and handicraft exporters, artisan businesses, and D2C sellers grow their digital presence — with a specific focus on Generative Engine Optimisation (GEO), Shopify and Etsy store strategy, and AI-first brand architecture.